Wordpress Blog
and Content Management System
After researching and trying a wide variety of blogging tools and content management systems, I have decided to focus on Wordpress, for the following reasons:-
- Wordpress is fairly straightforward to modify whether it is the CSS, adding Javascript of other functionality.
- Support from the user community and online is excellent.
- Administration is easy
- It is easier for me, if I stick to one system and I can become more knwoledgeable about it.
Having made the decision to go down this route and having delivered a growing number of websites using Wordpress as a combined Content Management System and Blog tool, I am adament it was the right choice.
Top Keyword Tips:
(click to expand)
Choosing Effective Keywords
- Think outside the box, the obvious is not always the best.
- Focus on a product or service that sells well online (not always relevant but worth bearing in mind).
- Make sure Google returns less than 50,000 results for an exact match (search phrase in quotes) and no more than 2,000,000 for a broad match. Any more and there may be too much competition for you to easily make an impact.
- The Adwords cost per click for position number 1 is over 50p, this ensures that people are actively interested in and search for the product or service.
- Generally ensure that over 4,000 searches per calendar month are being made for your keyword phrase, otherwise it is pointless.
Designing and Writing the Copy
- use the main keywords in your domain name, this helps with ranking
- only focus on 1-3 keyword phrases per page to ensure the content can be easily optimised
- use keyword phrases of 2-4 words, these are more specific and ensure better quality and more naturally targeted traffic.
Competitor Analysis
- Three factors indicate how difficult it will be to get to number one and therefore whether the keyword is appropriate and can be pushed within your budget.
- The actual cost per click
- Page Rank of top 3 sites indicates how important Google considers each site.
- Number of links indicates how well promoted a site is.
Adword PPC Campaigns
Google is by far the most popular, but Overture is Microsoft's equivalent and can be worth exploring especially considering the immminent rise of Bing as it has merged with Yahoo and is the default search engine on all new PCs.
Facebook is worth a special mention, with the Facebook PPC campaign you can accurately target your potential customers. If you want to sell to pregnant mothers in Manchester, set up a PPC campaign and show your adverts to women, with 14 km of Manchester and when they view various pregnancy groups.
A simple return on investment (ROI) calculation should determine what price you can bid up to:
Typical Gross Profit on Sale - Cost of Sale = Net Profit
The total number of PPC Adverts required to achieve one sale are a significant cost and will dictate what price you may be prepared to bid and how much profit you make.
